Posts

Pricing Strategy to Drive Growth and Profit

/in /by

Your pricing strategy

In some ways, managing a business is not so difficult, at least from a financial perspective. By attracting more customers or selling more to existing customers, you grow revenue.

You also try to ensure that revenue greatly exceeds expenses – in which case profits are high!

Simple, right? But what’s missing from […]

Read more

Positive business experience thanks to Salisburys

/in /by

Craig and Kathy Hogan speak with Salisburys

Cricket coach Craig Hogan and wife, Kathy, are the first to admit that they’ve always liked trying new and different things throughout their careers.

So when a guesthouse in Bright VIC came onto the market for sale, being overseas did not phase them.

Instead, they saw the potential […]

Read more

Precise Cash Flow Management: Best Practices

/in /by

Improving your cash position brings opportunities and reduces business risk

In the absence of equity and debt financing, alternative cash-flow management strategies can make a positive difference.

These ideas will not apply to ALL businesses but perhaps there are some you can implement. 

1. Get Better Vendor Payment Terms

Vendors are partners and are invested in […]

Read more

The Power of Price

/in /by

Or should we talk about Value?

If you’re a Bruce Springsteen fan, you might enjoy his song “The Price You Pay” (also covered by Emmylou Harris).

Roger Daltrey of the Who sings “The Price of Love” while Twisted Sister released “Pay the Price” in 1999. The Doobie Brothers contemplate life in “Too High a Price” while the Thompson Twins think […]

Read more

Pricing strategy that drives profit

/in /by

Pricing is underestimated as a driver of business growth

“Getting new customers” is what business owners first think about when they want to grow.

Then they think of “selling more to existing customers”. These are both plausible ways to grow a business… though a change in pricing can bring even better results to the bottom […]

Read more

When did you last increase your prices?

/in /by

Why Pricing is the Key to Growing Your Profit Margins

If you’re like many business owners you might say it’s been quite a long time since you did that.

Rarely do our clients receive pushback from customers when they increase their prices. Usually, the customers who leave because of a price increase are the customers […]

Read more