To grow your business, attracting new customers is an important strategy
Many will immediately think of marketing and creativity which can put many people off who feel like they are not a creative type. We want to stop you right there, as we believe that successfully bringing new revenue in your business is strongly attributed to a process, rather than creativity.
Imagine you have a potential new customer; you may also call them a prospect. This is someone who has shown interest in your business or the products you sell. In most cases they are gathering information to determine if you have the right solution to fit their needs, and are not ready to buy yet. During that time you may have a conversation or a series of meetings with this prospect.
As time passes, you get busy in the functions of the business and simply forget to continue following up on that new opportunity. At the same time, the prospect has been looking at different solutions that fulfil their needs and without regular engagement with you, has decided to purchase from a competitor. As a result, your prospect never converts into a customer.
What you need to put in place is a sales pipeline.
A System for Sales Success
A sales pipeline is the process into which you funnel your prospects and opportunities, leading towards a sale. Using this process we are able to clearly track every unique opportunity and key information about them including the:
- Organisation or individual you are dealing with
- Products or services they are interested in
- Potential value of each opportunity
- Likelihood of the opportunity turning into a sale
- Team member who ‘owns’ the opportunity
- Next step and the date that will be completed by
This last step is critical as many people don’t complete this step and fail to proceed the conversation into a sale by not defining the next action for each opportunity. Think about the last time a business or supplier you were talking to promised to send you a proposal or information package by the end of the day. Did you get that proposal?